Tuesday, May 21, 2013

Network Marketing Online



Network Marketing Online: Where To Use It And How To Create A Campaign That Works

With the viral nature of the Internet, networkmarketing online is such a pleasure: because it brings amplified results. Thanks to the nature of the Internet, seeing a marketing campaign go viral is not only a possibility, it is a replicable reality: when you figure out a way to capture your audience's interest, they will be the ones to propagate the campaign for you, and you can even repeat this process, using the exact "formula" you've created with your first viral campaign.

Network marketing online is applicable to:

MLM campaigns: Gathering heads for your multi-level marketing business could be made more efficient, not to mention faster through network marketing. While real-world, person-to-person marketing is more time-consuming, network marketing online can reach a wider, more diverse pool of people, with less time wasted. This way, you could beef up your pool of leads faster.

Lead gathering campaigns for a product launch: When you need to get the word out regarding your new book, eBook, Amazon Kindle book, heck, even your newly patented invention, gathering your leads through online network marketing would allow you to send your announcement to a greater number of people.

Newsletter campaigns or newsletter subscriptions: Internet marketing millionaires like Ramit Sethi convince and compel people to sign up for their cash cows, their membership-based courses through their newsletter campaigns. An effective newsletter campaign's backbone is actually the pool of leads captured through an effective online network marketing campaign.

How to create a very effective network marketing online campaign:

1. Create interesting, compelling content-YouTube videos that go viral can be great lead capture devices. These can also be great platforms to suggest your products or services subliminally.

2. Give out a product that nobody will be able to say "NO" to - Whether it's a free eBook or a free account that has a premium option, giving out valuable, helpful, necessary products that will compel your target market to opt-in would be something that will not only help your target market, but it is also something that will help your campaign. You give your target market something valuable, and they will also respond with something equally valuable -- their contact details.

3. Create two "layers" of a membership program- if that is your product, and add essential features nobody will be able to refuse for the premium "layer." Then, include an opt-in/subscription option for the free users of your membership program. Push newsletters with some articles stating the reasons why they should subscribe to your premium membership, sprinkled among articles that are useful, interesting and compelling. This way, you could keep sending messages about the value of your premium membership to the subscribers who opted in to your free content.

When it comes to creating a network marketing online campaign, the possibilities are limited only by your imagination. The key, really, is to give value to your target market. They will be compelled to opt-in as they see why they need to incorporate your product, service, subscription, membership, content, or other offerings into their lives. In this world, no one gets a free lunch: it's always something for something. And as long as you give value to the people you want to "capture," they will snap up what you have to offer. And that's what makes an effective network marketing online campaign.